Creating a Services + Pricing Guide That Feels Like Your Brand

(Because your first impression shouldn't feel like a template)

Let's talk about one of the most overlooked tools in your business: your services and pricing guide.

It's often the first thing your potential clients read after connecting with you — yet for many business owners, it's rushed and pieced-together in a Google Doc with a few bullet points.

But here's the truth: Your pricing guide is not just a list of rates. It's a reflection of your brand, your process, and the experience you offer.

If you want to attract aligned clients and stand out in a crowded market, your services guide should feel as elevated as the work you do.

Here's how to make that happen (and how I can help).

1. Start With Clarity, Then Add Personality

Yes, your guide should include your offerings, packages, and pricing. But it should also speak to your ideal client's pain points and how your services help solve them.

Pro tip: Use the intro section to set the tone. Share your mission, your "why," and how you work — just like you would if you were sitting across from them at coffee.

2. Design With Brand in Mind

Fonts, colors, spacing, tone — these things matter. Your guide should feel like an extension of your website, your social media, and your voice.

When I design a pricing guide, I make sure it reflects your visual identity and emotional vibe:

• Are you calm and minimal?

• Bold and energetic?

• Playful and fun?

Your audience should be able to feel that within the first few scrolls.

3. Organize Like a Pro

Even the most beautiful guide won't convert if it's hard to follow. Keep the structure simple:

• Intro / Welcome

• What You Offer

• How It Works (your process or timeline)

• Investment / Packages

• Next Steps (CTA)

Include a few testimonials, client photos, or behind-the-scenes visuals to reinforce trust and credibility.

4. Match It to Your Sales Flow

A services guide is a strategic tool. Think of it as part of your onboarding process — not just an afterthought.

When done right, it: ✅ Answers FAQs up front ✅ Prequalifies ideal clients ✅ Creates confidence in your rates ✅ Leads people smoothly into working with you

5. Don't DIY if It's Not Your Zone

Your offers are valuable — and they deserve to be presented that way. If copywriting, layout, or brand styling isn't your thing, bring in a creative partner who can help turn your services into a guide that gets noticed and booked.

Let's Build Yours — Together

I specialize in designing custom services + pricing guides that blend style with strategy. Whether you're a coach, planner, stylist, or creative pro, I'll help you design a guide that:

✅ Communicates clearly ✅ Looks elevated ✅ Feels on-brand ✅ And helps you book with confidence

Email me at kim@kimdemado.com Or check out www.kimdemado.com to see more of my design services

Want to See What This Looks Like in Real Life?

Here’s a peek at my own Kim DeMado Co. Services + Pricing Guide — a clean, styled PDF I send to all new clients. It reflects my brand voice, walks through my three service pillars, and shares my tiered pricing structure clearly and beautifully.

📎 Click here to view the guide

If you love how it looks (and how it feels), I’d love to design one just as aligned for your business. Let's make your pricing guide not just informative — but unforgettable. 💕